Power Grip Primer + 4% Niacinamide

Power Grip Primer is #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

• Gel primer formula grips makeup 
• Gives skin a long-lasting, naturally dewy finish
• Enriched with hydrating ingredients like Hyaluronic Acid
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Key Ingredients:

• Hyaluronic Acid

Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are cruelty free and vegan.