- Conditions and nourishes lips
- Immediate and 8-hour moisture
- Comfortable formula
- Lips look visibly fuller, 12 hours
- Long-wearing and colour-true, 12 hours
- Non-feathering and non-bleeding, 12 hours
- Non-flaking and non-caking, 12 hours
- 98% said this lipstick feels comfortable throughout wear*
- 95% said this lipstick provides high impact colour throughout wear
- 96% said this lipstick leaves lips feeling soft/smooth**
- 96% said this lipstick feels luxurious
